We had to position the Sprim juice in its liquid form, since its powder version was the most commonly known. The client wanted to create a consumption habit in adolescents. In order to do that, we created a promotion with a viral challenge in networks in alliance with a Paraguayan YouTuber, and chose super attractive prizes. We elaborated the idea, the graphic line, the design of the materials for mass media and points of sale, we handled the management of social networks and all the necessary logistics.
Sprim Challenge
