The government of Salta (Argentina) hired us to position the province as a tourist destination among middle and upper-middle class Paraguayans. For this reason, we created a virtual reality experience in the Pinedo and Mariscal shopping malls. Attendees had to use VR headsets to visit one of the main tourist attractions in the area, the Sky Train. Thus, they could test what a trip to the neighboring country would be like before making the decision to go there.
Salta la Linda
