We knew that there was already a mother´s month, a father´s month and children´s month… but what about babies? Thus, the idea of July being baby´s the month was born with Johnson ‘s Baby and also a promotion against the purchase of a product to increase sales of all the brand’s lines. All communication – including a TV commercial, – was targeted at mothers, fathers, uncles and grandparents of children from 0 to 5 years of age.
Baby’s Month
