Lactolanda wanted children to interact with Lactogurt yogurt in an entertaining way at its booth at the Mariano Roque Alonso Expo. So, we came out with a game that was controlled by a motion sensor. The little ones had to jump and move their arms so that a hot air balloon would rise, and they could eat the most yogurt. As a result, we achieved a massive turnout with this activity and successfully positioned the brand and its product.
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