Creadores developed the idea, the logistics and an app to introduce the new Coco Cavallaro line in the medium-high and high segments. For the launch, we set up a booth on one of the catwalks of the Mariscal López shopping mall. In addition, we created an app so that the user could receive prizes while being informed about the news of the product. Thus, all visitors left the booth with a sampling.
Coco Cavallaro
